According to Emmerich, DC movies don’t always have to have sequels and be continuous
According to a Warner Bros. executive, DC films will prioritize different qualities and styles over easter eggs.
The concept of the previous universe has been a Hollywood phenomenon that has changed since 2012 with the release of ‘The Avengers.’
However, as reported by Collider, Warner Bros. executives. Toby Emmerich, didn’t think the same. He says that DC studio films don’t need to be put together or made into sequels to be successful.
In addition to the MCU, there are many failed franchises that have started to emerge, such as Universal Pictures‘ Dark Universe which failed due to negative box-office reactions, and ‘Godzilla: King of the Monsters’ from the MonsterVerse universe.
DC is also one of the most prominent examples. Initially, DC tried to start an interconnected universe after ‘Man of Steel,’ launched the DCEU. Unfortunately, several projects failed and many of the films received a negative response from the audience. From then on, DC felt the need to rethink their strategy to attract fans.
In 2018, shortly after the return of ‘Justice League’ to a negative response at the box-office , New Line Cinema’s President of Production, Toby Emmerich, was appointed chairman of Warner Bros. From then on, under Emmerich’s leadership, DC films began to shift to a standalone storytelling model.
While projects like ‘Aquaman’ are already in development, the films are starting to focus on telling their own stories while retaining clues in larger universes like ‘Shazam!’ and ‘Birds of Prey’.
This can be realized, considering that in 2022, DC will release five films, and the first two films such as ‘The Batman’ and ‘DC League of Super-Pets’, are not part of the DCEU but are independent projects.
The success of ‘The Batman’, which brought in an opening weekend of $125 million, led Emmerich to talk about the future of DC films. He shared his concern about making films that put quality over quantity, and how not all DC films need an easter egg . According to him, the key to success is to let all films have their own characteristics from each other.
However, DC doesn’t necessarily leave the universe completely because there are still projects running before his reign, besides ‘The Flash’ also seems to reorganize the entire DCEU to be more efficient and less complicated.
Michael Keaton’s version of Batman, who will appear in ‘The Flash,’ will also appear in ‘Batgirl,’ which is also in the DCEU semester. Meanwhile, ‘Peacemaker’ which is a spin-off from the film ‘The Suicide Squad’ even featured cameos from ‘Justice League’ with Jason Momoa as ‘Aquaman’ and Ezra Miller from ‘The Flash.’
Even stand-alone projects like ‘The Batman’ still have an easter egg for fans, though it’s unclear when and what movies they’ll be linked to.
While Marvel Studios uses that method to introduce every minor hero, DC considers that using the ‘universe’ method isn’t the only way. The ‘Dark Knight’ trilogy didn’t set up a bigger universe and didn’t even prepare a sequel for themselves, but it proved to be a huge hit.
Currently, DC has a number of projects in development, such as the films ‘Zatanna,’ ‘Wonder Twins,’ and even ‘Black Superman.’ This suggests that the studio is experimenting with different types of projects without needing to emulate Marvel’s business strategy. However, it’s clear that DC still has to learn from the way Marvel is able to build relationships from characters and stories to audiences.
According to Emmerich, the secret of the film business is quality, and that is the best strategy for cinema and other superhero films.